But, with its great portfolio of products that could help to harness some operational synergies in the space, this could help to claw some market share from its rivals.
Two years later, SAP followed by paying $1.5 billion for Hybris, a B2B software company, while in 2016, beat Adobe in the race to buy Demandware (B2C software company) after bidding $2.8 billion.Ĭlearly, the digital marketing software space, from which Adobe looks to derive its next growth phase, is becoming highly competitive. Oracle was first among the trio to make the giant leap when it bought e-commerce software maker ATG for roughly $1 billion in 2011. While Adobe might seem to be arriving late to the party, the three tech giants - Oracle, SAP, and Salesforce - made the move to strengthen their grip on the rapidly growing digital marketing software market not long ago. ( ORCL), SAP SE ( SAP), ( CRM) and Shopify ( SHOP) among other emerging players for a share of the digital marketing software market. Adobe will battle it out with the likes of Oracle Corp. In this new and exciting market opportunity, the challenge is bigger. Adobe has moved from being just a creative content software company where the likes of compete with it in presentation graphics, to a more diverse enterprise in the e-commerce space. Nonetheless, with the digital marketing space seen as the main top-line growth catalyst for Adobe, there are several technology giants that could hold back its perceived growth. According to Adobe's Experience Cloud senior vice president for strategic marketing, Aseem Chandra, the company wants to "make every digital experience shoppable," and Magento will be central to realizing this goal. This platform attracts customers of all levels offering flexible packages ranging from $9.99 per month all the way to $49.99.Īdobe's most popular product, Photoshop, continues to maintain market-leading standards and together with Lightroom, Dimension, Animate and Illustrator are quickly becoming growth products because of their adoption and integration into the digital advertising marketplace.Īnd last year, Adobe bought e-commerce software company Magento for a reported $1.7 billion, which essentially will serve to strengthen the company's footprint in the digital marketing software space.
The company's creative cloud is quickly becoming one of the main growth drivers because of its subscription-based revenue model and the adaptability to different businesses. The company manages to maintain its strong business moat in creative software by offering different products that attract different customers. 24, as the stock continues to mirror the general market trend while also presenting investors with a unique value proposition.Īdobe is the world's largest creative software company dominating the market from the individual and SMBs levels all the way to multinational enterprises. Shares of creative software giant Adobe Inc.